Pay-Per-Click (PPC) Marketing or "Sponsored Ads" are paid links placed in search engines
at the top and right side of the search results page. This is the
fastest way to get your site out in front of highly desired target
markets based on keyword searches. You can set your
own daily budget to know approximately how much your
monthly advertising will cost at all times. Each keyword or keyword phrase has a different
bid amount depending on the monthly search volume. The higher the search
volume, the higher the minimum bid amount. Sponsored Ads will help increase your visibility to potential customers while helping build traffic through the search engines. Not to mention a higher
conversion rate.
Pay-Per-Click (PPC) Marketing:
● Top positions on the
page are typically reserved for pay-per-click sponsors
(Google AdWords, Yahoo! Search Marketing, Microsoft
adCenter).
● Traffic can often be sent to a specific page within your website, other than your home page.
● Inexpensive - low to no start up costs.
● Quick processing time allows it to be used for short-term promotions or seasonal business.
● Allows one to target lower search volume phrases inexpensively.
● Set daily and/or monthly budgets so you know
approximately the maximum amount that your advertising would
cost.
● Ad campaigns can be set to only show within a certain geographic area. (ie. Georgia, Metro Atlanta, Southeast US)
● "Click to Call" phone numbers in Google AdWords on Mobile Devices. Your phone number can show at the end of the ad for ease of contact you.
Pay-Per-Click (PPC) Monthly Management:
● Adjustments of daily and/or monthly budget to
make sure you are getting the most out of your advertising.
● Traffic can often be sent to a specific page within your website, other than your home page.
We make sure your ad has a good quality score.
● Strategically editing bid amounts for each keyword or keyword phrase
since bid amounts depend on the monthly search volume. This
is something that is always changing. You could have
your ad showing one month, but not the next month because
the bids have moved up. You would not know this unless you
constantly analyzed your ad campaign.
● Having a great ad could help you just as much as a
great keyword or phrase. We comprise a very detailed
ad that is relevant to your keyword or keyword phrase and
landing page to achieve highest possible ROI.
● We optimize your ads to only show in geographic locations or areas that are relative to your business. For example, a local landscape company in Atlanta would not want their ads showing to people in California with the potential to be clicked on. This would end up wasting your budget and not reaching the appropriate target market.
