SaaS vs Hosted Websites: Convenience vs Control

SaaS. What is it? Software as a Service or “SaaS” is a business model where a software company builds a platform and then sells access to use the platform as an ongoing subscription. Companies like Wix, Weebly, and Shopify have built website platforms that are hosted and maintained for you. SaaS is highly convenient, but that convenience comes at a cost; the ability to fully control, customize, and modify the platform. Enter the “Hosted Solution.” A Hosted Solution refers to a website that is built on an open-source or custom platform that you install on a web server rented from a hosting company like InMotion or HostGator....

Tags: SaaS, Hosting, Servers

How Clients Can Help The Website Design Process

Website Design

Some projects are more seamless than others and although it’s the job of your web designer to make sure everything goes smoothly, there are several things that you as a client can do to ensure that your website design process is as easy and smooth as possible.

Tags: Website Design

Why You Should Hire a Social Media Manager

Whether your business is a small startup or a large corporation, social media platforms can be used as an effective tool to create brand awareness, and to create a personal connection with your clients and customers... Today, the social media world is growing at an outstanding rate, and as new platforms are created, you might be wondering where to even start.  Enter the “Social Media Manager.” These social media gurus live and breathe social media, and more importantly, understand how to correctly implement a social media campaign that will benefit their clients.  Here are a few of the most important reasons you should be looking into using a social media manager.

Tags: Social Media, social media experts, social media management

The Importance of High Quality and Relevant Content

As an SEO and website design company, we at Oxley Internet Solutions are often asked about what is considered to be good, high quality content.  According to Google’s Webmaster Guidelines one of the best ways to create high quality content is to “make pages primarily for users, not for search engines.”  After all, it is the users who will be will be buying your product or service, not search engines...

Tags: content, writing website content, quality content

Picking the Right Website Hosting Company Important?

Did you know that NOT having your website on the proper hosting servers can affect your business? If your website is slow, then it will most likely have a negative affect on your visitors. It probably will not only drive you crazy, but this also tends to defer visitors from going to your site if they have to wait on it to load. A website's load time is also now a factor in search engine rankings...

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Tags: web hosting, hostgator

Terms Relating to Internet Marketing and Web Design - Part 1

On more than one occasion I have been in a conversation with someone and I’ll mention a term that is standard for the internet industry and I’ll get a blank stare in return.  So in order to help our clients better understand the “lingo” we use, we at Oxley Internet Solutions have decided to define some of the most used terminology in our industry.  As the list is quite extensive, we are going to break it up into 3 posts starting with the first 20 terms.

Tags: internet industry terms, internet marketing terms

3 Ways Your Website Should be Working for You

Whether you’re new to online marketing or you’ve had a website for years, making your website work for you, even when you’re not working on it directly, is a great way to continue spinning the online marketing wheels long after you’ve left the computer screen.

#1 Start with a Solid Foundation

#2 Create content that is custom, unique, and searchable.

#3 Keep readers on your site as long as possible.

Read More:   Tammy Emineth at Inman News

Tags: content, writing website content, SEO, Internet Marketing

Google's Handy Reverse Image Search

Have you ever found an awesome image while searching for images on Google, just to discover that it is too small to use?  Well the good news is if a larger version exists, Google has made it easier than ever to find thanks to their “reverse image search”.  What is a “reverse image search” you ask?  The simple answer is instead of using words to search for an image, you’re going to use an image to search for images like the one you searched.

Tags: Images, image searches, reverse image lookup, google image search


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