Terms Relating to Internet Marketing and Web Design - Part 2

Welcome to part 2 of our Internet Marketing and Website Design Industry Terms blog series.  We hope that you find these terms useful and that they help build your knowledge of the internet marketing and website design industry.  Checkout the next 20 terms below.

  • Keyword: Keywords are terms used by individuals to search for something specific (i.e. “SEO” or “SEO Services in Atlanta, GA”).
    • Short Tail Keywords are general keywords that usually describe an entire industry.  For example if you were looking into getting a website built you might search for “website design.”  Most searches start out with short tail keywords and are refined by the searcher as they get a clearer idea of what it is they are looking for.
    •  Long Tail Keywords are more specific that short tail keywords and are sometimes referred to as “key phrases”.  Long tail keywords are often used when someone is searching for something very specific and when they already know what they want.  For example if you were looking for someone to work on your Drupal website you might search for “Drupal developers in Atlanta, GA.”
  • Keyword Stuffing:  The act of adding an excessive amount of keywords into Meta or alt tags in the hopes of boosting your natural rankings in SERPs.  Most search engines now penalize or ban the websites that have keyword stuffed Meta and alt tags.
  • Landing Page: The first page a visitor sees when they enter your website from an advertisement.  The landing page can be your homepage or a page with information that is tailored to relate to the advertisement.
  • Link Building:  The process of obtaining backlinks from other websites.  While link building, it is important to remember quality over quantity.  One very authoritative and relevant link can be more beneficial than 100 low quality and irrelevant links.
  • Link Popularity: Also called Link Authority, link popularity is the number of websites linking to your site, how popular those websites are, and how much their content relates to yours.  Link popularity is an important factor to keep in mind when performing link building techniques.
  • Local Search: Local searches deal with specific geographical areas and allow searchers to find businesses and websites that are specifically relate to that area.  It is especially important for brick and mortar stores and restaurants to have their websites optimized for local searches.
  • Meta Tags: Meta tags are added to elements within the HTML code to express important keywords that are related to your website in such a way that they appear to search engine crawlers but not to your visitors.  Note that this is not the same as cloaking because these tags are specifically design for crawlers.
  • Natural Listings: Also known as Organic Listings and Organic Results, natural listings refer to the results in a search that are not paid for.  Getting you website to rank higher in the natural listings is the main focus and purpose of search engine optimization.
  • PageRank:  The value that Google assigns to the pages and websites that it has indexed.  This value is determined by Google’s algorithm, which like Facebook’s is not released to the public.
  • Paid Listing: Paid listings refer to the listings that search engines sell to advertisers.  These listings usually have a different background color than the natural or organic listings.
  • Paid Placement/Search: Paid placement/search refers to the advertisements that appear on search engine results pages.  If setup correctly, paid search marketing can be a lucrative part of your internet marketing strategy.  After all, who better to market to than those already looking for your product?
  • PPC – Pay Per Click: Pay Per Click advertising means you pay a certain amount of money when a user clicks on your ad.  A user must click on your ad for you to be charged.  This is one of the most common ways to pay for ads on search engines and other internet advertising platforms.
  • Query: A query can also be referred to as a keyword or search term, and refers to the exact terms that a user searches.
  • Rank: Rank refers to the position a website or webpage is getting within a set of search engine results.  A large number of factors go into determining this rank.
  • Remarketing/Retargeting: The process of adding a cookie to someone’s browser so that your ads appears to this individual when they visit other  websites that displays advertisements from the same ad network you advertise with.
  • Rich Media:  Advertisements on a website or page which are more animated and/or interactive than traditional banners and static ads.
  • ROI – Return on Investment: A key statistic that measures the amount of profit your advertisements are generating compared to how much you are paying for them.
  • Scraping:  The process of taking content from one website to use on another.  Scraping content is usually a violation of copyright law.  New technologies have been created to help prevent scraping and to help protect those who create legitimate content.

Come back tomorrow to see the remaining terms.

Also See:  Part 1 | Part 3

Tags: internet industry terms, internet marketing terms

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