Optimizing Your Images for Search

Today more than ever, images are being used as part an integral part of website design, and social media interaction. Society demands these images be high quality, and relevant to the content. As these images become a bigger part of the website design process, it is important to remember that a search engine’s web-crawler cannot view the content of this image, but will instead read it as source code... That being said, there are a few things you can do to optimize your images for search engines.

Tags: Images, SEO, optimizing images

Why Social Media Is A Must, and How it Helps SEO

What is Social Media?

Social media is the way we connect, share, and socialize via online communities and networks.  Multiple platforms, such as Facebook, Google+, Twitter, and LinkedIn, have been created to allow their users to share their comments, pictures, videos, and to connect with one another online.  Social media is changing the world into a highly connected place, where physical distance is quickly becoming irrelevant.  Platforms such as Twitter are used to instantaneously send messages around the world, allowing information to travel far faster than it ever has before.  It is hard to ignore the presence of social media in today’s world.  One can hardly sit down to watch a TV show without seeing a commercial that at some time asks you to “Like” a company Facebook page.  There is no doubt in our mind that social media is quickly changing the way we market our products and services....

Tags: Social Media, social media marketing, SEO

Fixed-Width vs Variable-Width Websites

A few weeks back, a friend and I were discussing the advances in modern web design when the issue of website width came up.  As you can probably guess, website width is how wide a website will be relative to the resolution of the screen being used to view the website.  There are a multiple ways to define a websites maximum width, but I will be focusing on fixed-width and variable-width methods.  Fixed width means that the website will always be at the same pixel width, no matter the screen resolution.  Variable width websites grow with your screen (up to a certain point) and offer the user a full screen approach the web....

Tags: fixed-width website, variable-width website

Recovering from Assault by Google Penguin

The latest search algorithm from Google had a big negative impact on the search ranking of websites for many small businesses. A reader recently asked for advice about recovering, but offering a definitive answer was a bit beyond our expertise. To find out once and for all, we turned to a partner and SEO expert, asking Walker Oxley of Oxley Internet Solutions to shed a little light on the subject for us. Walker was gracious enough to write a guest post showing our readers how to handle the new rules for SEO in a way that maximizes their sites’ rankings....

Tags: google penguin, SEO

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